Posting From Market – WWD Magic

Today we headed to Magic at the Sands Convention Center.  This is always the highlight of my week at market because Magic sees more young contemporary and junior buyers than the others we usually visit.  One of my top priorities while I’m there is to pay close attention to the fashion trends I see representated by all the buyers milling about.  I have learned over the years that if I see a trend worn by a large marjority of the buyers, it will make it to Casper, Wyoming.  Not every trend works its way from the coast, either the West or East, into mid America and especially into the casual, lifestyle wear driven Rocky Mountains.

I saw many, many buyers wearing the shoe boot, cropped and rolled skinny jean combo, both male and female.  I saw quite a few plaid shirts, long vests, kimonos, skinny jeans and tall boots, short jumpers, gladiator inspired shoes, and lots of beat up jeans.

Check out the floral bomber, gladiator heels, colored skinny jeans and boots.

Check out the floral bomber, gladiator heels, colored skinny jeans and boots.

This on trend market attendee is showing off his rolled skinny jeans and lace up boots with a blazer and hoodie.

This on trend market attendee is showing off his rolled skinny jeans and lace up boots with a blazer and hoodie.

These shots are candid, catching buyers doing their thing…buying and checking their phones!

I also noticed a large amount of grey- heather, dove and charcoal- from nearly every

Display highlighting the importance of grey in spring 2015 fashion

Display highlighting the importance of grey in spring 2015 fashion

vendor we visited but especially the young contemporary and junior vendors.  Between the grey trend and the still very popular cream and white vintage lace and bohemian trend, it was a struggle to find things in color.  But, have no fear, while we will definitely have a preponderance of greys and neutrals in our young contemporary department this spring, you wil also find soft florals and pastels to break it up.  It is also worth mentioning that despite the fact that the key color for 2015 is marsala, it seems it is used mostly as an accent color for spring.

Today we bought from Elan, Blu Pepper, Tea and Rose, Vocal, and Anushka.  We picked up NikiBiki and Jamierocks as two new lines for the store.  NikiBiki was recommended by a customer is similar to Tees By Tina but less expensive and in plus sizes.  They also have exceptionally cute active wear which you will be seeing in the store as well.  Jamierocks is a great new jewelry line that offers daintier, multi-layered jewelry at great prices.  Tomorrow we will see Ginger G and Lush for FC Outlet and a few other new young contemporary lines that we saw today.  Tune in tomorrow for more info!

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