When I go to market, the sheer immensity of choice is overwhelming. There are an infinite number of products out there to buy. The diversity in our world is reflected in the millions of ways we can conceive to re-imagine and design products that have existed for hundreds of years. Consider the handbag, as an example. Think about all of the different companies out there today making purses. It is truly mind boggling. From over-sized to small, from vintage to ultra modern, from classic and boxy to slouchy, from shoulder bags to cross body bags….the shapes, sizes, functions and choices are never ending.
With so many choices, customers often ask me how I choose. The answer is: I pick what moves me. When a handbag stops me in my tracks as I wander endless isles of handbag booths, I buy that line. It’s totally subjective, of course. What stops me may not stop you, but as a buyer, I have to trust my instincts. If it makes me say, “Wow!” there is a good chance it will make one of my customers have a similar reaction.
Anushka is a handbag line that made me take notice. I have to admit, I am a sucker for artistry. Maybe the artist in me has a special appreciation for workmanship that goes above and beyond the ordinary. I appreciate creativity. I love lines that demonstrate some inherent quality of their creator. Anushka handbags are hand painted by artists, and the designs are retired after a year of use never to be re-painted exactly the same again. So, when I carry my Anushka handbag, I am wearing someone else’s art, and it is as personal to me as it was to them. The bag I choose to carry for myself has artwork that moves me. I love the color combinations, the subject matter, the composition. It represents something about who I am.
But is isn’t good enough for only the outside of my purse to be meaningful. I am a neat nick and an organization freak. I cannot stand the inside of my handbag being a disaster. Therefore, I have to be able to find things quickly and efficiently which means the inside has to be as functional as the outside is beautiful. The Anushka bag I chose for myself is “The Shopper” which has two separate interior pockets that zip closed. Both are lined with additional side pockets to store and organize all of the random things I carry around with me everyday.
When I can find a line that meets both my “wow” needs and my functional needs, then I know I have happened upon a winner. If you have never explored the world of Anushka handbags, we have a wonderful opportunity for you. We are having a trunk show this coming Saturday May, 7th from 10 a.m. to 6 p.m. Our Anushka Rep will be in the store with her sample line that will be available for purchase. Find out more on our website.