A new and important jean trend is raw edge jeans. If you are unfamiliar with this term, it simply means the bottom edge of the jean where there would normally be a hem is left unhemmed and has a raw edge. All of our jean companies are jumping on this trend band wagon, so to speak, from our young contemporary jeans like Silver Jeans (pictured above) to our more missy jeans like Jag Jeans and Not Your Daughter’s Jeans.
In fact, let me stop right here and digress a bit. Ladies, here is a great fashion tip that will serve you well. Every brand has a target demographic. You can get a sense of this by looking at the age of the models that the company uses to picture their product. The missy lines will generally target women aged 45 to 65. You will see this reflected in both the way they picture their product and in the features. For example, NYDJ and Jag Jeans make their jeans with a regular rise (comes all the way to the waist), something that appeals to women over 40 because of our tendency to have a muffin top. So, if NYDJ and Jag are producing a trend like raw edge jeans and they target a missy customer, you can feel secure that you can wear the trend without looking like you are trying to be a teenager. This is a great tip for age appropriate dressing.
Once you have determined if a trend is something you should wear, the next hurdle is to figure out how to wear it. If a trend is new to me, I pay close attention at market to see how other buyers and vendors are wearing it. If I want to see pictures of the trend in action, I will google “how do I wear….” and then click the images tab. A search like that will usually lead to a plethora of pictures answering my question. In fact, a search like that just might lead you to this blog!
In the picture above, you can see me wearing my raw edge jeans from Silver Jeans. All the raw edge jeans that we have in the store are cut to an ankle length (an inch above the ankle bone). This length works great with ballerina flats or Converse tennis shoes in the summer and perfectly with shoe boots in the winter. When wearing shoe boots, you want the raw edge of your jean to hit the top edge of your shoe boot. If the jean goes inside the boot, you not see the edge, defeating the whole point of the trend. If the jean goes outside the boot, it may be too long for you. Getting the right length is one of the most challenging things about the ankle length trend, but it really matters, so hold out for the right length for you! Too short looks odd. Too long looks like you are preparing for a flood. Smile.
Get out there and try some raw edge jeans this season. No telling how long the trend will last, but it’s a fun twist on your basic jean and will make you feel trendy, a confidence booster to be sure!