Shop Local

IMG_2002I absolutely love downtown!  I  love the owners and the businesses that find their way there.  With a locally owned business, the store becomes an expression of the owner, of their personality.  Its merchandise, design, merchandizing, and mission – are like a microcosom, a mini representation of the person whose in charge.  Most people are in business because they passionately believe in or love what they are selling.  Every day, they get to share their expertise with you, the customer.

Take me, for example, I love fashion and literature and I think women are pretty cool cats, so I totally enjoy how clothing can be an expression of our unique personalities. When you dress how you love, it is like a poster board that says, “this is who I am.” Similarly, when you come into our stores, you get a sense of who I am.  I am an Audrey Hepburn with a little Amelia Earhart and Jane Austen mixed in.  That’s why you’ll find classic styling paired with a little adventure and punctuated with a desire to see women be themselves, even if it is a bit counter culture.   I dig classy, bohemian, lacy and feminine, rocker, artistic and outdoorsy all because either I have a bit of all of those in my own personality or I have a friend who does.  My desire is that within our two stores and 10,000 square feet, women will find a style that is an expression of who they are and who they want to become.  I bet if you asked any other small business owner, they would say something similar about their passion and its expression within their business.

So why am I ranting about how cool local business people are?  Because if you don’t shop your local stores, you are just, plain missing out!  In about two weeks, we at Fashion Crossroads will be joining a locally owned marketing firm to be a part of their summer fashion show event that celebrates shopping local.  It will feature several downtown Casper businesses. This is just the kind of thing that makes me LOVE downtown.  We’ll have some food from a local restaurant and great brews from our fabulous downtown brewery.  We will meet in the future location of of the downtown plaza on a summer night.  And we’ll combine a boutique, western store, gift store, second hand store and a bead store to create a spring trend fashion show that will be a whole lot of fun.  How cool is that?

So mark your calendar for Saturday, May 30th to join us for this great event if you are lucky enough to live in Casper, Wyoming.  If not, get your hiney downtown and visit your local businesses.

A Brand You Can Get Behind – Sympli

One of my great pleasures as a women’s clothing store co-owner is the ability to choose the brands that our stores carry.  We always look for quality and value, but it is a special treat when the companies we choose also have a mission that lines up with our own – to empower women.  Sympli is just such a company:

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This picture shows how Sympli can work for women of different sizes and body types. They have the latest fashion trends in classic year round pieces that work for casual or dressy wear.

“Thirteen years ago, Jan Stimpson, the owner/designer, [ of Sympli] found herself frustrated with the narrow ideals propagated by the fashion industry and this dissatisfaction gave rise to a vision: create an innovative line of clothing  that will celebrate the diversity of the feminine figure.  Thus, Sympli was born: a collection of high-quality, basics that uses a “fit formula” (including snug, relaxed and tunic) to complement and enhance all body types.  Thus allowing women of all shapes and sizes to achieve a similar look.  Today, the line has evolved to include exciting novelty pieces that allow women to flawlessly mix and match over 300 designs and 30 colors to build entire wardrobes catered to their unique sense of style. Working mothers from our community make up the majority of our workforce; working to their own schedules, they manage fluctuating workloads, whilst maintaining strong family Lives. They inspire us.”

Having sold this line now for a little over a year, I can tell you they have achieved their goal.  Sympli is a line that flatters any figure from size 2 to 20 and beyond.  They have recently added Sympli Grand which offers plus sizes as well.  The travel knit fabric used to make their clothing is 12 oz, 3 oz heavier than other companies who use the same fabric.  You can feel the difference when you take an item off the rack.  The weight of the fabric helps it flow and drape rather than cling.  It also means the tunic styles are not billowy but rather fit in the right places while allowing extra room in the places most women carry their weight.

Once women try this product on, they are hooked.  We carry a large selection of Sympli but the company also offers the ability to customize their line, choosing snug or relaxed fits and customize-able necklines and sleeve lengths.  This gives the customer the ability to choose the elements of their tops and bottoms that flatter them in a huge array of colors that compliment their complexion.

Sympli comes in an amazing array of beautiful colors

Sympli comes in an amazing array of beautiful colors

I’ve also been impressed by the longevity of the product.  We have customers that have had Sympli pieces for 8 years and the black is the same black as the brand new pieces in our store.  Best yet, care is a breeze.  Wash your Sympli by itself or with other Sympli pieces inside out in cold water and hang it to dry.  They dry quickly and without wrinkles or stiffness.

Perhaps what makes Sympli special is that it is designed by women for women.  No one knows our bodies better than us, and no one feels the frustration more than us when styles seem to cater to the young and thin.  I especially love the fact that Sympli employs women who hand sew the product in their homes.  You can count on quality workmanship with this product as well as have the satisfaction of knowing you are supporting a company that supports women.

This week we are celebrating Sympli at Fashion Crossroads.  All week long, anyone who tries this product on or purchases it, will be registered to win a FREE Sympli item to be given away on Saturday.  We will also have our Sympli representative in the store Thursday night for our Trunk Show and Friday and Saturday.  Charlotte has been with the company for over ten years and knows the line inside and out.  She is excellent at being able to suggest styles that will flatter any body type. We will be taking special orders Thursday through Saturday.

Don’t live in Casper?  No problem.  You can also purchase Sympli on our online store at http://Fashion-Crossroads-Inc.shoptiques.com.  Any online orders taken this week will also be entered to win the free item.  You can get more information about our Trunk Show happening this Thursday night at https://www.facebook.com/FashionCrossroads/events. The Trunk Show is a great time to come in and learn about the line while you enjoy wine and appetizers and hanging out with other women who love fashion!