Purse Fetish? Let Me Count The Ways!

capture 5

I love handbags!  If you think about it, a purse is a girl’s best friend.  What else do you have with you wherever you go that can always be counted on to have everything you need right when you need it?   A quick inventory of my purse demonstrates my point. Wallet, hand gel, brush, hair spray, makeup, Tylenol, allergy medicine, planner, tissue, sunglasses…no wonder my kids and husband are always asking me to produce what they need out of my magic bag.

I’m an organization freak, so my handbag either needs to have compartments or I use various small bags to keep everything handy.  I love it when my handbags have a key finder (long cord attached to the side of your purse that attaches to your keys), since keys are notorious for hiding so well you have to take everything out to find them.  A key finder allows you to just find the cord and then run your hand along it until, eureka, your keys are at the end.  Ingenious.

Another essential for me (and every other woman I know) is a handy cell phone pocket so you can get to your phone before it stops ringing.  Since my world is on my phone, I need to be able to find it…FAST!

Aside from those few necessities, I choose a handbag based upon what makes my heart sing.  If I am going to carry it every where I go for at least six months at a time,  I want to love looking at it.  I move in phases between carrying neutral purses that go with everything to carrying a handbag that is truly eye catching and makes a statement.  My go to statement purse is Anuschka.

My mom and I discovered this brand exactly the way every woman should discover a purse…we saw another woman carrying one, and after we had oohed and awed over it, asked her the name of the brand.  We have been selling these little beauties ever since. And when I say selling, let me just tell you that we have already sold 30 this year.  At an average price of $150 to $400 in a town of 55,000, that is no small accomplishment.  But the reason they sell so well is because they are truly the perfect combination of beauty and function.

Let me explain.  First of all, they are hand painted with beautiful designs in everything from landscapes and florals, to abstracts and nature.  After 12 to 18 months of use, a print is retired. Once this happens, it is never used again.  At this point, your handbag becomes wearable art. No one will ever be able to get your specific handbag again. Second, the leather is second to none.  It just gets softer and softer over time, making you want to hug it just to appreciate the utterly smooth lusciousness.  No kidding.  But my favorite thing about Anuschka is the attention to detail on the inside of the purse.  These handbags have the most well thought out insides of any purse line I have used or seen. The pockets are well placed and appropriately sized, making them utterly useful.  Often, Anuschka will add built in wallets and divider pockets that appeal to type A personalities like mine.  And, especially in their larger bags, they throw in little extras like coordinating make up bags and sun-glass cases.

Believe me, this is a purse to have a fetish over.  Just ask any Anuschka purse owner you know.

Love the Artistry

When I go to market, the sheer immensity of choice is overwhelming.  There are an infinite number of products out there to buy.  The diversity in our world is reflected in the millions of ways we can conceive to re-imagine and design products that have existed for hundreds of years.  Consider the handbag, as an example.  Think about all of the different companies out there today making purses.  It is truly mind boggling.  From over-sized to small, from vintage to ultra modern, from classic and boxy to slouchy, from shoulder bags to cross body bags….the shapes, sizes, functions and choices are never ending.


With so many choices, customers often ask me how I choose.   The answer is: I pick what moves me.  When a handbag stops me in my tracks as I wander endless isles of handbag booths, I buy that line.  It’s totally subjective, of course.  What stops me may not stop you, but as a buyer, I have to trust my instincts.  If it makes me say, “Wow!” there is a good chance it will make one of my customers have a similar reaction.

484-FFy_web_Front - Copy

Anushka is a handbag line that made me take notice.  I have to admit, I am a sucker for artistry.  Maybe the artist in me has a special appreciation for workmanship that goes above and beyond the ordinary.  I appreciate creativity.  I love lines that demonstrate some inherent quality of their creator.  Anushka handbags are hand painted by artists, and the designs are retired after a year of use never to be re-painted exactly the same again.  So, when I carry my Anushka handbag, I am wearing someone else’s art, and it is as personal to me as it was to them.  The bag I choose to carry for myself has artwork that moves me.  I love the color combinations, the subject matter, the composition.  It represents something about who I am.

483_FLJ-T_web_front - Copy

But is isn’t good enough for only the outside of my purse to be meaningful.  I am a neat nick and an organization freak.  I cannot stand the inside of my handbag being a disaster.  Therefore, I have to be able to find things quickly and efficiently which means the inside has to be as functional as the outside is beautiful.  The Anushka bag I chose for myself is “The Shopper” which has two separate interior pockets that zip closed.  Both are lined with additional side pockets to store and organize all of the random things I carry around with me everyday.

When I can find a line that meets both my “wow” needs and my functional needs, then I know I have happened upon a winner.  If you have never explored the world of Anushka handbags, we have a wonderful opportunity for you.  We are having a trunk show this coming Saturday May, 7th from 10 a.m. to 6 p.m.  Our Anushka Rep will be in the store with her sample line that will be available for purchase.  Find out more on our website.