After being a women’s clothing store manager and owner for eighteen years, I was so excited to get to see the behind the scenes process of one of my favorite jewelry vendors – Treska. On a recent buying trip to Dallas, Texas, my mom and I had the opportunity to tour Treska’s warehouse and get an up close perspective on the jewelry making process. We also got to shop straight from the warehouse shelves – we were like two kids in a candy store!
The process Treska goes through to design their jewelry is meticulous and time consuming. First they begin with inspiration. I found this inspiration board outside the bathroom (probably because that is the place everyone would see it multiple times a day). It was such a great example of how an idea blooms into something tangible. Take a close look at the items included on the board. You can see how it represents themes, colors and textures for a group of jewelry. This particular design is playing off earthy wood textures and the soft tans and pinks in sea shells. What a beautiful combination that represents the soft pinks and neutrals so popular in fashion right now. It also appears this group might have some feather accents as well. Won’t it be fun to see the finished jewelry that arises from this inspiration board?
Even more fun than the board was meeting Treska’s chief designer. She was a Bohemain mama, dressed in colorful cottons and a graphic tank and seemed right at home in a jewelry design office. She took the time to show us some of the pieces they were currently working on and how every necklace begins in a box as a conglomeration of colors and textures that are then formed into a unique necklace.
While we were in the design room, we also got to see a Treska employee doing appoxy on some pieces. This process requires hand painting metal pieces with a cue tip to create a patina look. As you can see in the picture, each one is done by hand.
Once a design is finalized, two master copies are made. One is then sent to China where Treska has their necklaces assembled. A production sample is sent back, approved by Treska, and then that sample is used by the Chinese to make the individual necklaces which are then shipped to the United States. It’s quite a lengthy process requiring Treska’s designers to work ahead. While we were there, they were working on Spring 2018.
Outside the air conditioned design room, the warehouse sprawled. There were rows and rows of shelves with boxes of beads and bobbles. Readers, I am telling you, there were hundreds of thousands of beads. It was mind boggling.
As we made our way back, we came to more shelves with completed necklaces available for sale. This is where all the fun began! Up and down the isles we wandered, grabbing necklaces, earrings, and a few bracelets of beautiful Treska jewelry.
In the end, we came home with a whole bag full of Treska priced with a special discount just for you! It is out and on the floor, so you will want to hurry in to get the best selection!